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Renting flat-pack furniture? Ikea's push to go green

Renting flat-pack furniture? Ikea's push to go green

Ikea will start renting and recycling furniture worldwide as part of an eco-friendly drive to address concerns its affordable, flat-pack business model leads to overconsumption and waste.

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15.04.2019 12:28 PM

Ikea will start renting and recycling furniture worldwide as part of an eco-friendly drive to address concerns its affordable, flat-pack business model leads to overconsumption and waste.

Sceptics see the Swedish giant's initiative as a mere marketing ploy, while supporters see a genuine seachange. Either way, Ikea says it plans to become a circular business by 2030.

It has already begun repairing and re-packaging products in every store that have been damaged in transit, as well as allowing customers to return products -- including furniture -- for resale or donation to charities.

Ingka Group, which operates 367 Ikea stores worldwide, earlier this year launched a pilot leasing furniture in four countries, a project it now plans to expand to all of its 30 markets.

But renting a kitchen? The idea is actually not that absurd, said Cecilia Cassinger, a professor of strategic communication at Sweden's Lund University.

"Ikea's products can be used and reused over a long period of time, thus reducing waste," she said.
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